Estimating prominence centered on Yahoo queries: As to why it’s a bad idea
People browse the net to have a set of information and you may following make use of the amount of google search results (“hits”) each material to rank new relative interest in the latest topics. At 2011 Combined Statistical Group meetings (JSM), I got the opportunity to sit-in multiple discussions from the statisticians off Bing or any other highest Internet people. When i spoke which includes of these statisticians immediately after talks, they verified everything i got suspected: it is a bad idea in order to imagine the fresh popularity of one or unit according to research by the outcome of an on-line browse.
An instance data: Hot pet versus hamburgers
Basically look for “sizzling hot animals,” the search engines tells me you can find “in the twenty-six,700,000 show.” Easily search for “burgers,” I’ve found that there exists “from the 20,900,000 results.” Besides what amount of efficiency, but also the quantity of Internet sites looks favor “very hot pet” over “hamburgers”. (more…)